About Us

Welcome to Clear Loan

At Clear Loan, we believe borrowing should never feel complicated or confusing. That’s why our tagline says it best:
“The most transparent loan you’ll ever see.”

A Note from Richard Hersh, Owner & Broker

I'm a Sherman Oaks resident and a licensed California mortgage broker with nearly 30 years of experience helping people navigate one of the biggest financial decisions of their lives — getting the right home loan.

After a few years away from the industry, I came back with a clear mission: to build a mortgage brokerage that puts the client first, every single time. No pressure. No confusion. No fine print you can't understand. Just honest, straightforward guidance from someone who genuinely cares about your outcome.

I work with first-time buyers, experienced homeowners, seniors exploring reverse mortgages, and self-employed borrowers who don't fit the traditional lending mold. Whatever your situation, I'll take the time to understand it and find the right solution for you.

I'd love the opportunity to earn your trust — and your business.

Richard Hersh Owner & Broker, Clear Loan

Our Mission

At Clear Loan, our mission is to make borrowing simple, supportive, and transparent. We empower seniors with clear and trustworthy reverse mortgage solutions while offering all borrowers — tech-savvy or not — the choice of a fully digital process or personalized guidance every step of the way. By combining modern technology with compassionate service, we ensure every client experiences the most transparent loan they'll ever see.

Our Vision 

  We aim to set a new standard of trust and clarity in lending. From seniors seeking financial security to first-time buyers building their future, our goal is to ensure every client feels confident and cared for. By blending modern technology with personal service, Clear Loan delivers the most transparent lending experience in California.

Our Core Values

• Transparency – No hidden terms. Just clarity you can trust.
• Simplicity – A loan process that’s easy to understand.
• Compassion – Patience and respect for every client, especially seniors.
• Innovation – Digital options for those who want a seamless online experience.
• Support – Personalized guidance whenever you need it.
• Integrity – Acting with honesty and accountability, always in your best interest.

Why Choose Clear Loan?

✅ Specialists in reverse mortgages for homeowners 62 and older

✅ Convenient fully digital process for tech-savvy borrowers

✅ Full hands-on personal guidance for clients who prefer one-on-one support

✅ Specialized loan programs for self-employed borrowers and real estate investors

✅ Nearly 30 years of experience as a licensed California mortgage broker

✅ A local neighbor committed to your best interest — not a commission